Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. This item may ship from the US or other locations in India depending on your location and availability.

In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses.But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity?

She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.For those looking for a book that will guide you in creating a brand strategy, this book has it all! Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.