Perhaps the least-threatening pirate to ever sail the Seven Seas, Lamaze’s Captain Calamari engages all the senses, with eight knotty activity legs, a crinkly hat, clacking rings and a surprise mirror all waiting to be discovered by little hands. Made from an ultra-soft and cosy bamboo cotton, terry fabric (70% cotton and 30% bamboo) and Flopsy artwork on the hood. Made from ceramic, these pots feature original Peter Rabbit illustrations from the Beatrix Potter stories and come presented in a branded gift box. This brightly-coloured board book can be easily attached to pushchairs with the handy strap, so your little one can always enjoy this childhood favourite no matter where you go. The beautiful Signature Flopsy Bunny Comfort Blanket is from the Peter Rabbit Signature Collection, a range of ‘Forever' heirloom toys created to be shared across generations.

Rainbow Designs Peter Rabbit Activity Spiral for Babies

It’s difficult not to smile when presented with the quirky Jellycat Avocado Book, complete with a cute pair of dangly feet. The rabbits in Potter's stories are anthropomorphic and wear human clothes: Peter wears a jacket and shoes.Laura’s career began with an apprenticeship on her local newspaper when she was 18, studying at City College Brighton and Hove. Easily wrapped around pram bars, this tactile toy is soft, crinkly and springy, and features some brightly-coloured, friendly animal faces to keep your little one company on journeys both long and short. This smiley, colourful and multi-textured bug features a wide range of activities so baby can crinkle, squeak and rattle to their heart’s content.

BabyBrandsDirect | Multi Award Winning UK Wholesaler

Enesco has been producing The World of Beatrix Potter giftware since being granted a licence in 1987,. Simply paw-fect for sticky little fingers come mealtime, grubby paws after playing in the garden or slips and spillages during arts and craft time, this very versatile piece is sure to be a hit with parents and care-givers of little ones. Little bunnies can hop right in and join in the fun in this magnet book, which features five detailed Peter Rabbit scenes and lots of magnets to add.Made from 100% cotton, they're soft, absorbent, and breathable, making them your number 1 baby essential. Black and white toys are great for developing a baby’s eyesight, as the contrast between the two colours helps to grab their attention and improve focus. The Tiny Love Sunny Stroll Activity Arch is guaranteed to elicit some gummy smiles from baby, who will be entertained by the rattle toys, mirrors and the fascinating baby-activated fan that will certainly draw their attention.