Heroes of Goo Jit Zu is now in its 5 th year, with the Goo Mobiles simultaneously launching alongside Deep Goo Sea and King Hydra which have also started exceptionally well” Mark Hunt, Marketing Director, Character Options Just weeks after launch in late June, Character Options has reported that new Heroes of Goo Jit Zu Goo Mobiles are driving very strong sales! Heroes of Goo Jit Zu Goo Mobiles are shape shifting rides made to collide; these stretchable, squishable cars move like nothing else. Offering an all-goo way to enjoy action vehicle play, you can stetch them, smash them, twist them, and fix them to start again. Each Goo Mobile is based on a favourite Goo Jit Zu character, and measures 4.5-inches long, but double that when stretched! Mark Hunt, Marketing Director, Character Options, said: “Heroes of Goo Jit Zu is now in its 5 thyear, with the Goo Mobiles simultaneously launching alongside Deep Goo Sea and King Hydra which have also started exceptionally well. Goo mobiles widens the reach of the brand, introducing tactile vehicle play to an even younger audience, assuring natural progression into the core action figure collection.”